Unf*ck your mind: How to finally build something great again

This session aims to unf*ck your head. -> Know strategies to unf*ck your mind -> Refocus on what really matters -> Build the best product or service you’ve ever created -> Tell the difference between what’s actually important and what only seems important


Let’s admit it: your mind is just fcked — overloaded with all the sht you thought had to be done by yesterday. We’re bombarded by thousands of impressions every day from every direction. Meanwhile, we’re expected to juggle countless tasks, deliver immediate results, and keep pace with technology’s breakneck speed. Before we know it, there’s no time left to do anything “right”. We race to finish everything yesterday, terrified of letting others down.

The result? Half-assed, generic outcomes. AI’s rise isn’t helping — it often churns out meaningless content that feeds society’s hunger for quantity over quality. And we don’t see how this is hurting our companies, products, customers, and careers. It’s not just you; it’s your managers, your peers, and the people you lead.

This session aims to unf*ck your head — to help you focus again and build something truly great.

After this session, you will:

→ Know strategies to unf*ck your mind → Refocus on what really matters → Build the best product or service you’ve ever created → Tell the difference between what’s actually important and what only seems important